The Festival was born from the idea of bringing street theatre into a reality, such as that of the Langhe-Roero-Monferrato area, in a strong economic, social and tourist expansion where it was essential to open up new cultural stimuli. Culture is also done with the puppet theatre, both in the streets, where it has developed over the centuries its important role, both in the theaters where, in many cultures, it represents "another way" to perform, with refined techniques, aimed both at kids and adult audience The Festival, which takes place in streets, squares, gardens and courtyards of various Municipalities, therefore offers both street and stage shows from Italy and abroad.